How accurate is your data?
Did you know that B2B data decays at a rate of 40% per year? Could you be damaging the reputation of your business by marketing to prospects using data that is incorrect or out of date?
You will never get a second chance to make a good first impression so ensure yours is making sure your marketing data is up to date and accurate by data cleaning your sales and marketing databases.
Free Data Health Check
A Data Health Check will highlight how much of your data is out of date and requires cleaning. We will compare your database – no matter the size with the Creditsafe database and will assess the quality, authenticity of your data and the profile of your customers, for example the industry sector, location and employee numbers. We provide this service completely free of charge!
How can I Improve My Data?
Through our Data Cleaning service you can also de-duplicate your database and enhance it by adding fields such as:
- Credit Rating
- SIC Code / Business Description
- Employee number
- Web address
Benefits of Creditsafe’s Data Cleaning
- Improved Marketing Campaigns – Wrongly targeted marketing campaigns will vastly decrease your Return on Investment (ROI)
- Enhanced Sales Pitches – Approach your sales meetings with the peace of mind that all the information is up to date and accurate
- De-Duped Data – Avoid additional sending costs by de-duplicating your data in advance
- Improved Sales Productivity – Append a company’s credit rating in advance to ensure your sales people are targeting companies that can pay for your products and services
- Avoid Late Payments – Incorrect invoice details can postpone payments and have a negative effect on your cash flow
- Protect your Reputation – Don’t get important customers’ details wrong